In the ad auction mechanism, exposure priority is determined by the total ad score. The total ad score consists of two main factors:
Ad Score = Max. CPC Bid x Listing Quality Score
With regards to the ad system, listing quality scores are just as important as the max. CPC bid. Designers are advised to optimize product pages to improve listing quality scores before running ads in order to help listings become more visible to potential customers. Optimized product pages can also help in getting better ad positions. If the quality of the product page is poor, it is not easy to get exposure regardless if you set a high max. CPC bid.
Note: When a listing violates Pinkoi’s Allowed & Prohibited Items policy and is reported to Pinkoi via the “Report this item” function, the system will prohibit the listing from being exposed to users through ad positions.
Calculating ad costs
After placing an ad, the system will check the max. CPC bid and listing quality score of your listing and the next ranked listing to calculate your actual ad cost. The actual cost per click (actual CPC) will not be any more than your max. CPC bid amount. The table below contains examples of how exposure priority is determined and how actual CPC is calculated.
Calculating Listing A’s actual CPC:
6 (Listing B bid) *3 (Listing B Quality Score) / 4 (Listing A Quality Score) = USD 4.5
Under what circumstances will my ads be prevented from running?
When your listing violates Pinkoi regulations, Pinkoi Ads will prevent you from placing ads for your listing. Before enabling ads, please make sure to check that your listing image meets Pinkoi guidelines.
If you wish to know which regulations your listing has violated, please send an email to firstname.lastname@example.org to inquire, making sure to include your shop account.