- Made-to-order products: The product is created according to a standardized production method or a limited range of options are provided within existing specifications (e.g., dimensions, color, etc.).
- Customized products: The product is created specifically for the customer according to their requirements. Using the creation of a tailored suit as an example, all measurements for the suit would be customer-specific and the suit would be created just for the individual customer. Customized products also include products that are created using images, diagrams or descriptions provided by the customer.
Whether a product qualifies as being customized or not will depend on its exclusivity. For example, a customer purchases a key chain with their name engraved on it from a designer. The product has exclusivity because it cannot be resold to another customer. Designers maintain the right to decline refund requests for this type of product.
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