To enhance consumers' browsing experience and enable designers who used advertising tools to reach potential consumers more accurately, the Pinkoi Ads team has recently upgraded the advertising data tracking technology comprehensively. Through the latest machine learning and data tracking technology, the precision of personalized recommendation systems can reach optimal performance.
Key points of announcement:
- How will the new advertising data tracking technology work?
- What changes will the upgraded tracking technology bring to advertising data?
- Other common questions and precautions
How will the new advertising data tracking technology work?
In the past, the advertising system recorded advertising data based on the user's "web browsing interval" as the recording unit, which was tracked using the "broad data recognition" method. Now, in order to make the product recommendation system more in line with consumers' browsing needs and to improve consumers' user experience and depth of product exploration, the advertising team has recently started to use the latest "window tracking technology" to record advertising data. This technology can detect consumers' browsing paths more accurately and belongs to the "precision data recognition" tracking method.
This change will make the machine learning process of the platform's recommendation system more advanced. It will not only improve the accuracy of the on-site advertising recommendation system but also help the designer reach more potential consumers to create a more complete personalized recommendation system.
What changes will the upgraded tracking technology bring to advertising data?
The new data tracking technology will track and record consumers' browsing windows and collect more accurate consumer browsing data for the advertising system, so the data of advertising will be updated comprehensively. Due to the different recording methods of data, if there are differences in the data of advertising from the past, it is a normal phenomenon and does not affect the interpretation of advertising effectiveness. Designers can check the data of advertising in the performance display field of the shop manager > Ads tab.
Other common questions and precautions:
How can I know if my advertisement has been accurately exposed to potential audiences?
After configuring the advertisement, designers can understand whether the advertisement accurately reaches potential consumers through the click-through rate data of the advertisement. The click-through rate represents the "probability of getting a click for each advertisement exposure." It is recommended that designers use a click-through rate of 1% as a reference target when evaluating the effectiveness of advertisement performance. When the advertisement click-through rate is above 1%, it means that the advertisement can accurately reach the target audience, and also indicates that the product's external competitiveness is stronger, which can more effectively convert advertisement exposure into traffic.
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