Tags can help listings to become easier to find, achieving better performance with regards to search results. Tags can also be used to connect listings with relevant themes or holidays without having to change the listing title or description. For example, if the style of your brand is minimalist and you don’t want to have to include the word “minimalist” in every listing title and description, taking up unnecessary space, you can create a “minimalist” tag for your listings. When a customer searches for “minimalist”, these listings will be included in the search results.
Additionally, tags will also appear on the right side of a shop’s page, effectively becoming a shop’s self-defined sorting function. If a portion of your shop’s listings are short term promotions and you wish to share this with your followers via social media, you can add a “discount item” tag to these listings. You only need to click on this tag from the shop page and all the listings with this tag will appear. Simply copy the URL for this page and share it with your followers.