Pinkoi customers prefer product photos taken in real-life settings and photos of clothing being worn compared to photos of items taken with just a white background. Using these types of photos for the main photo of a product can increase its overall attractiveness.
Photos of the product in real-life settings can help the customer to understand product usage and the size/scale of the product. This also gives the customers room to imagine how the product can contribute to their lifestyle. A series of product photos taken in real-life settings can also help to present your brand’s style and concept.
Of course, there must be no discrepancy in quality between the photo of the product and the actual product in order to provide customers with the kind of great shopping experience that ensures that they will be back to make repeat purchases.