Do I have to write a shop story?

Pinkoi members regularly take the time to read about a brand’s concept and background story. You can utilize this content to build a connection with your customers. Further adding information about your own background and experiences as a designer can often be helpful as well.

You can also include relevant keywords associated with your brand in order to improve Google search results.

Please remember that time most members spend reading shop stories is limited. We recommend that you keep your story short, including only the most important points that allow you express the essence of your brand.