The shop banner is located at the top of your shop page and provides the customer with a first impression of your brand. It is one of the important tools that you can use to express your brand’s style.
Not having a shop banner will cause your shop’s image and page to appear incomplete. This may also affect your shop’s chances for additional exposure.
Please create a banner for your shop in accordance with your brand’s style in order to grab the attention of your customers.
Don’t know how to create a shop banner? Please see What is the optimal size/file setting for shop banners?